Privacy Policy
Effective Date: January 1, 2026 · Last Updated: 1/25/2026
1. Introduction and Scope
Welcome to MeritRanker (referred to as "Platform", "we", "us", "our", or "Company"). MeritRanker is owned and operated by Bytech Minds PVT LTD, a company registered in India.
We are committed to protecting your privacy and ensuring transparency in how we collect, use, and process your personal data. This Privacy Policy explains our data practices for the MeritRanker platform—an AI-powered education technology platform designed for educators and students.
This Privacy Policy applies to all users of MeritRanker, including educators, students, and any other persons who access or use our services. By using MeritRanker, you acknowledge and agree to the practices described in this policy.
Jurisdiction: This Privacy Policy is governed by and compliant with Indian law, including the Digital Personal Data Protection (DPDP) Act, 2023, the Information Technology Act, 2000, and applicable data protection principles, with reference to international standards such as GDPR for additional security assurance.
2. Information We Collect
We collect different categories of personal data to provide and improve our services.
A. Account and Identity Information
- Full name and email address
- Phone number (mandatory)
- WhatsApp number (optional, collected only with explicit consent)
- Authentication credentials (passwords, OAuth tokens)
- Profile information (role, institution, subject expertise)
- Photo or avatar (optional)
B. Usage and Interaction Data
- Prompts and queries submitted to AI tools
- Generated content (notes, mock tests, quizzes, presentations)
- Search history and learning preferences
- Feature usage patterns and engagement metrics
- Exam preparation details and performance metrics
C. Device and Technical Data
- IP address and approximate geolocation
- Device type, operating system, and browser information
- Unique device identifiers
- Log and performance data
- Cookies and similar tracking technologies
D. Payment Information
- Transaction details and subscription information
- Payment gateway reference IDs
- Billing address (for invoicing)
- We do not store card details. All payments are processed securely by third-party gateways.
E. Communication Data
- Support tickets, emails, and chat communications
- Feedback, suggestions, and complaints
- Communication preferences and consent records
3. How We Use Your Information
We use your personal data for the following legitimate purposes.
A. Core Service Delivery
- Account creation and management
- Access to AI-powered educational tools
- Personalized learning recommendations
- Storage and retrieval of generated content
- Learning progress analytics
B. Payment Processing
- Subscription billing and renewals
- Invoice and receipt generation
- Refunds and dispute management
- Fraud detection and prevention
C. Communication
- Transactional and account-related emails
- Customer support communication
- Marketing communications (opt-in only)
- WhatsApp updates (explicit consent required)
- Security and maintenance notifications
D. Platform Improvement and Analytics
- User experience optimization
- Research and development
- Feature testing and performance enhancement
- Anonymized analytics and insights
- A/B testing and usability improvements
E. Legal and Security
- Legal and regulatory compliance
- Fraud, abuse, and security prevention
- Protection of users and platform integrity
- Enforcement of policies and agreements
- Responding to lawful authority requests
4. AI Processing and Generated Content Disclaimer
Important: MeritRanker uses third-party AI models and providers to generate educational content based on your inputs and prompts. Please note the following:
- AI Model Providers: Your prompts and queries are transmitted to and processed by third-party AI service providers, including (but not limited to) OpenAI, Anthropic, AWS Bedrock, and other similar providers.
- Data Processing by AI Providers: These providers process prompts according to their own privacy policies. We maintain Data Processing Agreements with all AI providers to ensure compliance with Indian data protection laws.
- Training Data Restriction: Your personal data and generated content will not be used to train third-party AI models without your explicit written consent. Anonymized data may be used for service improvement.
- Content Ownership: You retain ownership of content generated using MeritRanker. This content is licensed only for your educational use on the platform.
- No Guarantee of Accuracy: AI-generated content may contain errors or inaccuracies and should be reviewed before use in academic or professional contexts.
- User Responsibility: You are responsible for the prompts you submit and the content you generate. Do not submit sensitive, proprietary, or confidential information.
5. Legal Basis for Data Processing
Under the Digital Personal Data Protection (DPDP) Act, 2023 and other applicable Indian laws, we process your personal data based on the following legal grounds:
- Consent: For optional processing such as marketing communications, WhatsApp messages, and non-essential data collection. Consent may be withdrawn at any time.
- Contractual Necessity: For processing required to provide services, including account creation, subscription management, and payment processing.
- Legal Obligation: To comply with Indian laws, tax regulations, and lawful government requests.
- Legitimate Interest: For platform security, analytics, fraud prevention, and service improvement, balanced against your privacy rights.
- Vital Interest: In rare cases where processing is necessary to protect life or safety.
6. Cookies and Tracking Technologies
MeritRanker uses cookies and similar tracking technologies to enhance your experience and collect analytics data.
A. Types of Cookies Used
- Essential / Functional Cookies: Required for account authentication, session management, and core functionality. These cannot be disabled.
- Analytics Cookies: Help us understand usage patterns and improve services (e.g., Google Analytics).
- Performance Cookies: Measure platform performance, load times, and system stability.
- Marketing Cookies: Used for advertising and retargeting only if you have opted in.
B. Cookie Management
- You can manage cookies through your browser settings.
- Disabling non-essential cookies may limit certain platform features.
- Cookie preferences can be managed via our consent banner on your first visit.
- Local storage and session storage are used to store preferences and temporary data.
7. Data Sharing and Third-Party Disclosures
We do not sell, rent, or trade your personal data to third parties. However, we may share your information with the following categories of service providers.
A. Service Providers and Vendors
- Cloud Hosting Providers: Amazon Web Services (AWS) for secure infrastructure and data storage.
- Payment Gateway Processors: Razorpay, Stripe, and similar providers for payment processing.
- AI Model Providers: OpenAI, Anthropic, AWS Bedrock, and similar AI services for content generation.
- Analytics Providers: Google Analytics, Mixpanel, and similar tools.
- Email and Communication Services: SendGrid, Twilio, and similar platforms.
- Customer Support Tools: Zendesk, Intercom, and comparable services.
B. Legal and Regulatory Compliance
- Government agencies or law enforcement when required by law
- Regulatory authorities for compliance with Indian regulations
- Competent authorities for fraud prevention and public safety
C. Business Transfers
In the event of a merger, acquisition, or asset sale, personal data may be transferred as part of the transaction. You will be notified of any material changes.
D. Data Processing Agreements
All third-party providers are bound by Data Processing Agreements requiring them to:
- Process data only on our documented instructions
- Maintain appropriate technical and organizational safeguards
- Prevent unauthorized disclosure of personal data
- Comply with applicable data protection laws
8. Data Retention Policy
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected.
A. Retention Periods
- Active User Data: Retained while your account is active and up to 12 months after deletion.
- Account Deletion Requests: Deleted within 30 days, unless legally required otherwise.
- Payment Data: Retained for 7 years under Indian tax laws.
- Transaction Records: Maintained for 6 years for audit and fraud prevention.
- Support Communications: Retained for up to 2 years.
- Marketing Consent Records: Retained while you remain subscribed.
- Cookies and Analytics Data: Typically retained for 13 months.
B. Deletion Process
- Personal data is removed from active systems upon deletion request
- Backup data may take up to 30 days to be fully purged
- Anonymized or aggregated data may be retained indefinitely
- Deletion requests can be initiated via account settings or support
9. Your Rights Under DPDP Act and Indian Law
Under the Digital Personal Data Protection (DPDP) Act, 2023, you have the following rights regarding your personal data.
A. Right to Access
- Request a copy of personal data we hold about you
- Requests fulfilled within 30 days after identity verification
B. Right to Correction
- Update inaccurate data via account settings
- Written correction requests resolved within 30 days
C. Right to Erasure
- Request deletion of personal data at any time
- Deletion completed within 30 days unless legally required
D. Right to Data Portability
- Receive data in a machine-readable format
- Requests fulfilled within 30 days
E. Right to Withdraw Consent
- Withdraw consent at any time via account settings
- Withdrawal does not affect prior lawful processing
F. Right to Restrict Processing
- Request restriction of processing in certain circumstances
- You will be notified when restrictions are lifted
G. Right to Lodge a Complaint
- File complaints with Indian regulatory authorities
- Contact our Data Protection Officer before escalation
10. Data Security Practices
We implement comprehensive technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction.
A. Technical Security Measures
- Encryption: Data in transit is encrypted using TLS 1.2+ (HTTPS). Data at rest is encrypted using AES-256.
- Secure infrastructure hosted on AWS with firewalls, intrusion detection, and DDoS protection.
- Role-based access control (RBAC) and least-privilege access.
- Database security including VPC isolation, encryption, and automated backups.
- API security using API keys, OAuth 2.0, and rate limiting.
- Regular security audits and penetration testing.
B. Organizational Security Measures
- Mandatory data protection training for staff.
- NDAs and strict confidentiality obligations.
- Documented incident and breach response plans.
- Background verification for sensitive access roles.
C. Incident Notification
- Breach notifications within 72 hours or as required by law.
- Notifications include breach details, affected data, and mitigation steps.
D. Limitations
- No system can guarantee absolute security.
- Users are responsible for safeguarding account credentials.
11. Children's Privacy and Parental Consent
MeritRanker is designed for users aged 13 and above and complies with Indian children's data protection requirements.
A. Age Restrictions
- Independent accounts require a minimum age of 13.
- Users under 13 require parental or guardian consent and supervision.
B. Parental Consent for Minors Under 13
- Written parental or guardian consent is mandatory.
- Consent is verified via confirmation email.
- Only minimal data is collected from children.
C. Children's Data Processing
- Data processed solely for educational purposes.
- No marketing or profiling without parental consent.
- Data shared only with essential service providers.
- Children may delete their accounts at any time.
D. Parental Rights
- Access, correction, and deletion of child data.
- Withdrawal from optional features.
- Requests handled by the Data Protection Officer.
12. Marketing Communications and WhatsApp Consent
A. Marketing Emails
- Sent only to users who explicitly opt in.
- Opt-in available during registration or account settings.
- Unsubscribe anytime via email link.
- Transactional emails continue regardless of opt-out.
- Compliant with DPDP Act and IT Rules, 2021.
B. WhatsApp Communications
- Explicit consent is required for WhatsApp messages.
- Consent managed via account settings.
- Messages may include account notifications, platform updates, and offers.
- Consent can be withdrawn anytime or by replying STOP.
- Compliant with TRAI WhatsApp business guidelines.
C. SMS and Other Communications
- Marketing SMS sent only with consent.
- Transactional SMS sent regardless of consent.
- Compliant with TRAI DND regulations.
13. International Data Transfers
While MeritRanker operates primarily in India, your personal data may be transferred outside India in limited circumstances.
A. Cloud Infrastructure Transfers
- Data is hosted on Amazon Web Services (AWS), primarily in the Mumbai region.
- AWS may transfer data to other regions for backup and disaster recovery.
- All international transfers are protected through encryption and contractual safeguards.
B. AI Service Provider Transfers
- Prompts and usage data may be processed by AI providers outside India.
- Transfers are governed by Data Processing Agreements.
- Use of AI features implies acknowledgment of such transfers.
C. User Consent for International Transfer
- By using MeritRanker, you consent to international data transfers.
- If you do not consent, discontinue use of AI-powered features.
14. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in practices, technology, or legal requirements.
- Users will be notified of material changes.
- Updated versions will include a revised Last Updated date.
- At least 30 days notice for material changes.
- Continued use constitutes acceptance.
- You may delete your account if you disagree.
15. Contact Information and Data Protection Officer
For questions or data-related requests, contact us using the details below.
Company Information
- Company Name: Bytech Minds PVT LTD
- Platform: MeritRanker
- Registered Office: India
- Country of Operation: India
Contact Channels
- General Inquiries: info@meritranker.com
- Support: support@meritranker.com
- Privacy Requests: privacy@meritranker.com
- Website: Contact Page
- Response Time: 7–10 business days
Data Protection Officer
- Title: Data Protection Officer
- Email: dpo@meritranker.com
- Availability: Mon–Fri, 9 AM – 6 PM IST
- Purpose: DPDP requests and privacy complaints
16. Governing Law and Jurisdiction
- Digital Personal Data Protection Act, 2023
- Information Technology Act, 2000 and Rules, 2021
- Indian Contract Act, 1872
- Other applicable Indian laws
Disputes are subject to exclusive jurisdiction of courts in India.
17. Acknowledgment and Consent
By using MeritRanker, you:
- Acknowledge reading and understanding this Privacy Policy
- Consent to data collection and processing
- Consent to third-party and AI provider data sharing
- Confirm age eligibility or parental consent
- Agree to comply with applicable data protection laws
Last Updated: 1/25/2026 · Effective Date: January 1, 2026 · Jurisdiction: India · Operator: Bytech Minds PVT LTD